What they wanted
Reed Travel Exhibitions wanted to improve their engagement levels with customers beyond the three days of global meetings and events industry exhibition EIBTM, show people who couldn’t attend what they were missing, while also increasing visitors’ awareness of all the facets of the expo during the show itself to boost participation in seminars and other activities.
What we did
Launched EIBTM TV a live and online web channel for which content was shot and edited on site during EIBTM and broadcast on large screens around the show, while being streamed simultaneously online. We also shot the key educational seminars for gradual roll out after the event. We will then run and maintain EIBTM TV throughout the year online, accessible via the EIBTM website.
What we achieved
Extending EIBTM for a three-day exhibition into a 24/7/365 live and online meetings and events experience, which:
- Promotes the show all year round
- Creates a useful resource through its engaging content for customers so access
- Allows those who couldn’t attend the event or certain seminar sessions to catch up on what they missed
- Adds value to the overall visitor and exhibitor experience, building loyalty
Click here to view the latest edition of EIBTM TV