Few destinations are getting to grips with the marketing potential of new media and video. However, by using a strategic mix of targeted online content, social media and PR they can revolutionise the way they market themselves…
At three-sixty, we have extensive experience at the cutting-edge of marketing and media in this sector, having launched video-led web channel, Meetings Review, in 2006.
This combined with our content marketing, social media and PR knowledge means we are well-placed to help destinations engage directly with the global business travel community across all today’s most powerful channels.
“Today the value of video to an online audience is unquestioned. What three-sixty and Meeting the World’s content does is allow meeting professionals to get a targeted insight into destinations from a professional meetings planner’s perspective without getting on a plane. And in today’s budget-conscious business climate, that’s a very strong proposition.”
John Pino, chief executive, i-Meet.com
To add further value, we also offer unique access to Meeting the World; an innovative online and social media experience we have launched that delivers insight and inspiration to international travel and meetings planners.
This enables us to offer a comprehensive marketing package to destinations, venues, hotels and other suppliers to the travel and meetings industry, which is both targeted and effective.
As well as using its own channels (including the website, Facebbok and Twitter), Meeting the World has also struck strategic distribution agreements with key partners and publishers in the meetings sector to spread the reach of its content worldwide, delivering even greater value for its clients. Using this network, Meeting the World ensures that destinations get maximum value from any content they produce.
“MEETING the World offers us an ability to showcase Germany, our unique centers of excellence, and our commitment to running green meetings on a global platform, not only through the channel’s in-depth and high-quality video productions, but also from the insider video blogs, which have become increasingly popular across our industry and beyond. These two vehicles lend themselves beautifully to highlighting the best that Germany has to offer the meetings, incentives, conferencing and exhibitions industry.”
Matthias Schultze, managing director, German Convention Bureau.